Green influencer marketing: conceptualization, scale development, and validation: an application to tourism products
Published 2023 View Full Article
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Title
Green influencer marketing: conceptualization, scale development, and validation: an application to tourism products
Authors
Keywords
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Journal
Journal of Sustainable Tourism
Volume -, Issue -, Pages 1-26
Publisher
Informa UK Limited
Online
2023-10-30
DOI
10.1080/09669582.2023.2273755
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