Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption
Published 2022 View Full Article
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Title
Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption
Authors
Keywords
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Journal
EUROPEAN JOURNAL OF MARKETING
Volume 57, Issue 2, Pages 533-561
Publisher
Emerald
Online
2022-11-24
DOI
10.1108/ejm-10-2021-0776
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