Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers
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Title
Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers
Authors
Keywords
-
Journal
INDUSTRIAL MANAGEMENT & DATA SYSTEMS
Volume -, Issue -, Pages -
Publisher
Emerald
Online
2023-11-06
DOI
10.1108/imds-05-2023-0336
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