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Title
Macro-influencers or meso-influencers, how do companies choose?
Authors
Keywords
-
Journal
INDUSTRIAL MANAGEMENT & DATA SYSTEMS
Volume -, Issue -, Pages -
Publisher
Emerald
Online
2023-10-12
DOI
10.1108/imds-05-2022-0310
References
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- (2016) Kem Z.K. Zhang et al. DECISION SUPPORT SYSTEMS
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