Opinion Leaders' Role in Innovation Diffusion: A Simulation Study

Title
Opinion Leaders' Role in Innovation Diffusion: A Simulation Study
Authors
Keywords
-
Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 28, Issue 2, Pages 187-203
Publisher
Wiley
Online
2011-02-18
DOI
10.1111/j.1540-5885.2011.00791.x

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