Strategic fit revelation with advertising

Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints, message content, and usage

(2022) Hongshuang (Alice) Li   PRODUCTION AND OPERATIONS MANAGEMENT

Experience Effect in the Impact of Free Trial Promotions

(2020) Sadat Reza et al.   MANAGEMENT SCIENCE

Product Fit Uncertainty and Information Provision in a Distribution Channel

(2020) Monic Sun et al.   PRODUCTION AND OPERATIONS MANAGEMENT

Competitive fit‐revelation sampling and mixed pricing strategy

(2020) Lingli Wu et al.   NAVAL RESEARCH LOGISTICS

Retail Price Competition with Product Fit Uncertainty and Assortment Selection

(2019) Haoying Sun et al.   PRODUCTION AND OPERATIONS MANAGEMENT

The benefit of information asymmetry: When to sell to informed customers?

(2012) Hemant K. Bhargava et al.   DECISION SUPPORT SYSTEMS

The Advertising Mix for a Search Good

(2012) Simon P. Anderson et al.   MANAGEMENT SCIENCE

Facilitating Fit Revelation in the Competitive Market

(2012) Zheyin (Jane) Gu et al.   MANAGEMENT SCIENCE

Sampling of information goods

(2009) Chong (Alex) Wang et al.   DECISION SUPPORT SYSTEMS

Quality Disclosure Formats in a Distribution Channel

(2009) Liang Guo   MANAGEMENT SCIENCE

Characteristics of Patients Receiving Pharmaceutical Samples and Association Between Sample Receipt and Out-of-Pocket Prescription Costs

(2009) G Caleb Alexander et al.   MEDICAL CARE

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

(2008) Yubo Chen et al.   MANAGEMENT SCIENCE