It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking

Title
It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking
Authors
Keywords
-
Journal
JOURNAL OF ADVERTISING
Volume -, Issue -, Pages 1-10
Publisher
Informa UK Limited
Online
2023-06-21
DOI
10.1080/00913367.2023.2218896

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