It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking

标题
It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking
作者
关键词
-
出版物
JOURNAL OF ADVERTISING
Volume -, Issue -, Pages 1-10
出版商
Informa UK Limited
发表日期
2023-06-21
DOI
10.1080/00913367.2023.2218896

向作者/读者发起求助以获取更多资源

Become a Peeref-certified reviewer

The Peeref Institute provides free reviewer training that teaches the core competencies of the academic peer review process.

Get Started

Ask a Question. Answer a Question.

Quickly pose questions to the entire community. Debate answers and get clarity on the most important issues facing researchers.

Get Started