Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth

Online influencer marketing

(2022) Fine F. Leung et al.   JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults

(2022) Chung-Wha (Chloe) Ki et al.   JOURNAL OF BUSINESS RESEARCH

The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps

(2022) Khaoula Akdim et al.   Journal of Retailing and Consumer Services

Competence is power: How digital influencers impact buying decisions in B2B markets

(2022) Benedetta Crisafulli et al.   INDUSTRIAL MARKETING MANAGEMENT

A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers

(2021) Rakesh R. Mallipeddi et al.   MANAGEMENT SCIENCE

Understanding influencer marketing: The role of congruence between influencers, products and consumers

(2021) Daniel Belanche et al.   JOURNAL OF BUSINESS RESEARCH

Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer

(2021) Daniel Belanche et al.   Journal of Retailing and Consumer Services

David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers

(2021) Jiwoon Park et al.   JOURNAL OF ADVERTISING

The superstar social media influencer: Exploiting linguistic style and emotional contagion over content?

(2020) Michael T. Lee et al.   JOURNAL OF BUSINESS RESEARCH

Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure

(2020) Do Yuon Kim et al.   JOURNAL OF BUSINESS RESEARCH

Be creative, my friend! Engaging users on Instagram by promoting positive emotions

(2020) Luis V. Casaló et al.   JOURNAL OF BUSINESS RESEARCH

Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure

(2019) Anne R. Smink et al.   Electronic Commerce Research and Applications

Cross-visiting Behaviour of Online Consumers Across Retailers’ and Comparison Sites, a Macro-Study

(2019) Sahar Karimi   INFORMATION SYSTEMS FRONTIERS

Emotions and Information Diffusion in Social Media—Sentiment of Microblogs and Sharing Behavior

(2013) Stefan Stieglitz et al.   JOURNAL OF MANAGEMENT INFORMATION SYSTEMS

Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators

(2012) Jau-Shyong Wang et al.   Human Factors and Ergonomics in Manufacturing & Service Industries

An exploration of risk information search via a search engine: Queries and clicks in healthcare and information security

(2011) Jingguo Wang et al.   DECISION SUPPORT SYSTEMS