The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps
Published 2022 View Full Article
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Title
The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps
Authors
Keywords
Mobile apps, Continuance intention to use, Utilitarian-hedonic approach, Perceived ease of use, Perceived usefulness, Perceived enjoyment, Satisfaction
Journal
Journal of Retailing and Consumer Services
Volume 66, Issue -, Pages 102888
Publisher
Elsevier BV
Online
2022-01-10
DOI
10.1016/j.jretconser.2021.102888
References
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