The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps

Title
The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps
Authors
Keywords
Mobile apps, Continuance intention to use, Utilitarian-hedonic approach, Perceived ease of use, Perceived usefulness, Perceived enjoyment, Satisfaction
Journal
Journal of Retailing and Consumer Services
Volume 66, Issue -, Pages 102888
Publisher
Elsevier BV
Online
2022-01-10
DOI
10.1016/j.jretconser.2021.102888

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