Drivers and Consequences of Narrative Transportation: Understanding the Role of Stories and Domain-Specific Skills in Improving Radically New Products

Title
Drivers and Consequences of Narrative Transportation: Understanding the Role of Stories and Domain-Specific Skills in Improving Radically New Products
Authors
Keywords
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Journal
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
Volume 34, Issue 1, Pages 101-118
Publisher
Wiley
Online
2016-08-03
DOI
10.1111/jpim.12329

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