The “I Designed It Myself” Effect in Mass Customization

Published 2009 View Full Article

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Title
The “I Designed It Myself” Effect in Mass Customization
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 56, Issue 1, Pages 125-140
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2009-10-17
DOI
10.1287/mnsc.1090.1077
References
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