Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots

Title
Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots
Authors
Keywords
-
Journal
COMPUTERS IN HUMAN BEHAVIOR
Volume -, Issue -, Pages 107488
Publisher
Elsevier BV
Online
2022-09-19
DOI
10.1016/j.chb.2022.107488

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