“In A.I. we trust?” The effects of parasocial interaction and technopian versus luddite ideological views on chatbot-based customer relationship management in the emerging “feeling economy”

Title
“In A.I. we trust?” The effects of parasocial interaction and technopian versus luddite ideological views on chatbot-based customer relationship management in the emerging “feeling economy”
Authors
Keywords
AI Chatbot user experience (UI) and user experience (UX), Parasocial interaction (PSI), Customer relationship management (CRM), Technopians versus luddites, Brand personality, Feeling economy
Journal
COMPUTERS IN HUMAN BEHAVIOR
Volume 119, Issue -, Pages 106721
Publisher
Elsevier BV
Online
2021-02-01
DOI
10.1016/j.chb.2021.106721

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