A feasible incentive contract between a manufacturer and his fairness-sensitive retailer engaged in strategic marketing efforts
Published 2016 View Full Article
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Title
A feasible incentive contract between a manufacturer and his fairness-sensitive retailer engaged in strategic marketing efforts
Authors
Keywords
Feasible incentive contract, Fairness-sensitive, Profit-sharing, Marketing effort
Journal
JOURNAL OF INTELLIGENT MANUFACTURING
Volume -, Issue -, Pages -
Publisher
Springer Nature
Online
2016-06-30
DOI
10.1007/s10845-016-1239-5
References
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