Contract design for two-stage supply chain coordination: Integrating manufacturer-quality and retailer-marketing efforts

Published 2013 View Full Article

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Title
Contract design for two-stage supply chain coordination: Integrating manufacturer-quality and retailer-marketing efforts
Authors
Keywords
-
Journal
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
Volume 146, Issue 2, Pages 745-755
Publisher
Elsevier BV
Online
2013-09-15
DOI
10.1016/j.ijpe.2013.09.004

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