Cooperative advertising in a distribution channel with fairness concerns

Published 2012 View Full Article

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Title
Cooperative advertising in a distribution channel with fairness concerns
Authors
Keywords
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Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 227, Issue 2, Pages 401-407
Publisher
Elsevier BV
Online
2012-12-29
DOI
10.1016/j.ejor.2012.12.011

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