An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data

Published 2021 View Full Article

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Title
An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data
Authors
Keywords
-
Journal
JOURNAL OF ADVERTISING
Volume -, Issue -, Pages 1-9
Publisher
Informa UK Limited
Online
2021-07-10
DOI
10.1080/00913367.2021.1932643
References
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