Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour

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Title
Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour
Authors
Keywords
Packaging, Packaging design, Transparent packaging, Food aesthetics, Consumption
Journal
FOOD QUALITY AND PREFERENCE
Volume 62, Issue -, Pages 340-351
Publisher
Elsevier BV
Online
2016-12-04
DOI
10.1016/j.foodqual.2016.11.010

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