Anthropomorphism and OTA chatbot adoption: a mixed methods study

Title
Anthropomorphism and OTA chatbot adoption: a mixed methods study
Authors
Keywords
-
Journal
Journal of Travel & Tourism Marketing
Volume 39, Issue 2, Pages 228-255
Publisher
Informa UK Limited
Online
2022-05-06
DOI
10.1080/10548408.2022.2061672

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