Enhancing the role of flow experience in social media usage and its impact on shopping

Title
Enhancing the role of flow experience in social media usage and its impact on shopping
Authors
Keywords
Social media for shopping, Flow experience, TAM, Moderating effect of social variables
Journal
Journal of Retailing and Consumer Services
Volume 65, Issue -, Pages 102492
Publisher
Elsevier BV
Online
2021-02-23
DOI
10.1016/j.jretconser.2021.102492

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