Scratch my back and I'll scratch yours: The impact of user effort and recommendation agent effort on perceived recommendation agent quality

Title
Scratch my back and I'll scratch yours: The impact of user effort and recommendation agent effort on perceived recommendation agent quality
Authors
Keywords
Recommendation agents, Perceived effort, Perceived quality, Social exchange theory
Journal
INFORMATION & MANAGEMENT
Volume 59, Issue 1, Pages 103571
Publisher
Elsevier BV
Online
2021-11-23
DOI
10.1016/j.im.2021.103571

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