Artificial intelligence adoption in business-to-business marketing: toward a conceptual framework
Published 2021 View Full Article
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Title
Artificial intelligence adoption in business-to-business marketing: toward a conceptual framework
Authors
Keywords
-
Journal
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
Volume ahead-of-print, Issue ahead-of-print, Pages -
Publisher
Emerald
Online
2021-09-16
DOI
10.1108/jbim-09-2020-0448
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