The complex firm financial effects of customer satisfaction improvements

Title
The complex firm financial effects of customer satisfaction improvements
Authors
Keywords
Customer satisfaction, Customer equity value, Adverse and nonlinear financial effects, Temporal effects, Marketing strategic context, Capital investments
Journal
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Volume 38, Issue 3, Pages 639-662
Publisher
Elsevier BV
Online
2020-10-20
DOI
10.1016/j.ijresmar.2020.10.003

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