The complex firm financial effects of customer satisfaction improvements

标题
The complex firm financial effects of customer satisfaction improvements
作者
关键词
Customer satisfaction, Customer equity value, Adverse and nonlinear financial effects, Temporal effects, Marketing strategic context, Capital investments
出版物
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Volume 38, Issue 3, Pages 639-662
出版商
Elsevier BV
发表日期
2020-10-20
DOI
10.1016/j.ijresmar.2020.10.003

向作者/读者发起求助以获取更多资源

Reprint

联系作者

Discover Peeref hubs

Discuss science. Find collaborators. Network.

Join a conversation

Add your recorded webinar

Do you already have a recorded webinar? Grow your audience and get more views by easily listing your recording on Peeref.

Upload Now