Utilizing the platform economy effect through EWOM: Does the platform matter?

Published 2020 View Full Article

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Title
Utilizing the platform economy effect through EWOM: Does the platform matter?
Authors
Keywords
Platform economy, Platform, Consumer satisfaction, Online consumer reviews, Online managerial response
Journal
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
Volume 227, Issue -, Pages 107663
Publisher
Elsevier BV
Online
2020-01-30
DOI
10.1016/j.ijpe.2020.107663

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