Exploration of flavor familiarity effect in Korean and US consumers’ hot sauces perceptions

Title
Exploration of flavor familiarity effect in Korean and US consumers’ hot sauces perceptions
Authors
Keywords
flavor familiarity, cross-cultural research, product perception, free-choice profiling, hot sauce
Journal
FOOD SCIENCE AND BIOTECHNOLOGY
Volume 25, Issue 3, Pages 745-756
Publisher
Springer Nature
Online
2016-06-24
DOI
10.1007/s10068-016-0128-1

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