Interaction between channel strategy and store brand decisions

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Title
Interaction between channel strategy and store brand decisions
Authors
Keywords
Store brand, Channel strategy, Pricing flexibility
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 256, Issue 3, Pages 911-923
Publisher
Elsevier BV
Online
2016-07-10
DOI
10.1016/j.ejor.2016.07.001

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