Store brand introduction in a two-echelon logistics system with a risk-averse retailer

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Title
Store brand introduction in a two-echelon logistics system with a risk-averse retailer
Authors
Keywords
Risk analysis, Mean–variance efficient frontier, Capital constraint, Development cost, Substitution factor, Store brand product
Journal
TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW
Volume 90, Issue -, Pages 69-89
Publisher
Elsevier BV
Online
2015-12-01
DOI
10.1016/j.tre.2015.10.005

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