Brand-owners’ vertical and horizontal alliance strategies facing dominant retailers: Effect of demand substitutability and complementarity
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Title
Brand-owners’ vertical and horizontal alliance strategies facing dominant retailers: Effect of demand substitutability and complementarity
Authors
Keywords
Dominant retailer, Demand complementarity, Alliance strategies, Contract negotiation
Journal
OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE
Volume -, Issue -, Pages 102449
Publisher
Elsevier BV
Online
2021-03-23
DOI
10.1016/j.omega.2021.102449
References
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