Online-offline fashion franchising supply chains without channel conflicts: Choices on postponement and contracts

Title
Online-offline fashion franchising supply chains without channel conflicts: Choices on postponement and contracts
Authors
Keywords
Online-to-offline operations, O2O, Franchise, Supply chain management, Wholesale pricing contract, Profit sharing royalty, Choice of contracts, Information updating
Journal
Publisher
Elsevier BV
Online
2017-05-17
DOI
10.1016/j.ijpe.2017.05.006

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