Omnichannel retailing: The role of situational involvement in facilitating consumer experiences
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Title
Omnichannel retailing: The role of situational involvement in facilitating consumer experiences
Authors
Keywords
Activity theory, Omnichannel, Omnichannel retailing, Personalized incentive, Situational involvement, Consumer experience
Journal
INFORMATION & MANAGEMENT
Volume 57, Issue 8, Pages 103390
Publisher
Elsevier BV
Online
2020-11-02
DOI
10.1016/j.im.2020.103390
References
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