Optimal pricing strategy with disappointment‐aversion and elation‐seeking consumers: compared to price commitment
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Title
Optimal pricing strategy with disappointment‐aversion and elation‐seeking consumers: compared to price commitment
Authors
Keywords
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Journal
International Transactions in Operational Research
Volume -, Issue -, Pages -
Publisher
Wiley
Online
2019-05-13
DOI
10.1111/itor.12676
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