On the Impact of Uncertain Cost Reduction When Selling to Strategic Customers

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Title
On the Impact of Uncertain Cost Reduction When Selling to Strategic Customers
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 63, Issue 3, Pages 843-860
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2016-03-11
DOI
10.1287/mnsc.2015.2355

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