The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes

Online reviews and impulse buying behavior: the role of browsing and impulsiveness

(2018) Kem Z.K. Zhang et al.   Internet Research

Marketing mix, customer value, and customer loyalty in social commerce

(2018) Ya-Ling Wu et al.   Internet Research

Integration of online and offline channels: a view of O2O commerce

(2018) Yu-Wei Chang et al.   Internet Research

When Social Media Delivers Customer Service: Differential Customer Treatment in the Airline Industry

(2018) Priyanga Gunarathne et al.   MIS QUARTERLY

Statistical Inference with PLSc Using Bootstrap Confidence Intervals

(2018) Miguel I. Aguirre-Urreta et al.   MIS QUARTERLY

The art of appeal in electronic commerce

(2017) Fei Liu et al.   Internet Research

How does media richness contribute to customer loyalty to mobile instant messaging?

(2017) Fan-Chen Tseng et al.   Internet Research

Research Note: What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.com

(2017) Mudambi et al.   MIS QUARTERLY

Demystifying ‘selfie’: a rampant social media activity

(2016) Reena Shah et al.   BEHAVIOUR & INFORMATION TECHNOLOGY

Mediation analysis in partial least squares path modeling

(2016) Christian Nitzl et al.   INDUSTRIAL MANAGEMENT & DATA SYSTEMS

Innovative service satisfaction and customer promotion behaviour in the Chinese budget hotel: an empirical study

(2016) Nachiappan Subramanian et al.   INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS

The Influence of Brand Equity Characters on Children's Food Preferences and Choices

(2016) Lauren Sophie McGale et al.   JOURNAL OF PEDIATRICS

A strategy-based model for implementing channel integration in e-commerce

(2015) Ing-Long Wu et al.   Internet Research

Goodness-of-fit indices for partial least squares path modeling

(2012) Jörg Henseler et al.   COMPUTATIONAL STATISTICS