How does media richness contribute to customer loyalty to mobile instant messaging?

Title
How does media richness contribute to customer loyalty to mobile instant messaging?
Authors
Keywords
-
Journal
Internet Research
Volume 27, Issue 3, Pages 520-537
Publisher
Emerald
Online
2017-04-20
DOI
10.1108/intr-06-2016-0181

Ask authors/readers for more resources

Become a Peeref-certified reviewer

The Peeref Institute provides free reviewer training that teaches the core competencies of the academic peer review process.

Get Started

Ask a Question. Answer a Question.

Quickly pose questions to the entire community. Debate answers and get clarity on the most important issues facing researchers.

Get Started