Audience segmentation and climate change communication: conceptual and methodological considerations

Targeting and tailoring climate change communications

(2013) Ann Bostrom et al.   Wiley Interdisciplinary Reviews-Climate Change

Adolescents and alcohol: an explorative audience segmentation analysis

(2012) Jolanda Mathijssen et al.   BMC PUBLIC HEALTH

A public health frame arouses hopeful emotions about climate change

(2012) Teresa A. Myers et al.   CLIMATIC CHANGE

Erratum: Promoting pro-environmental action in climate change deniers

(2012) Paul G. Bain et al.   Nature Climate Change

A typology of dairy farmer perceptions towards climate change

(2011) Andrew P. Barnes et al.   CLIMATIC CHANGE

Selling climate change? The limitations of social marketing as a strategy for climate change public engagement

(2011) Adam Corner et al.   GLOBAL ENVIRONMENTAL CHANGE-HUMAN AND POLICY DIMENSIONS

Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development

(2011) Edward W. Maibach et al.   PLoS One

Perceptions of climate change worldwide

(2011) Steven R. Brechin et al.   Wiley Interdisciplinary Reviews-Climate Change

What's next for science communication? Promising directions and lingering distractions

(2009) Matthew C. Nisbet et al.   AMERICAN JOURNAL OF BOTANY

Audience Segmentation as a Social-Marketing Tool in Health Promotion: Use of the Risk Perception Attitude Framework in HIV Prevention in Malawi

(2009) Rajiv N. Rimal et al.   AMERICAN JOURNAL OF PUBLIC HEALTH

Communicating climate change: history, challenges, process and future directions

(2009) Susanne C. Moser   Wiley Interdisciplinary Reviews-Climate Change