Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development

Title
Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development
Authors
Keywords
Global warming, Behavior, Surveys, Public policy, Climate change, Greenhouse gases, Adults, Marketing
Journal
PLoS One
Volume 6, Issue 3, Pages e17571
Publisher
Public Library of Science (PLoS)
Online
2011-03-11
DOI
10.1371/journal.pone.0017571

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