Anchors as Semantic Primes in Value Construction: An EEG Study of the Anchoring Effect

Title
Anchors as Semantic Primes in Value Construction: An EEG Study of the Anchoring Effect
Authors
Keywords
Cognitive heuristics, Electroencephalography, Event-related potentials, Emotions, Right hemisphere, Scalp, Cognition, Topographic maps
Journal
PLoS One
Volume 10, Issue 10, Pages e0139954
Publisher
Public Library of Science (PLoS)
Online
2015-10-07
DOI
10.1371/journal.pone.0139954

Ask authors/readers for more resources

Reprint

Contact the author

Find Funding. Review Successful Grants.

Explore over 25,000 new funding opportunities and over 6,000,000 successful grants.

Explore

Become a Peeref-certified reviewer

The Peeref Institute provides free reviewer training that teaches the core competencies of the academic peer review process.

Get Started