Anchors as Semantic Primes in Value Construction: An EEG Study of the Anchoring Effect
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Title
Anchors as Semantic Primes in Value Construction: An EEG Study of the Anchoring Effect
Authors
Keywords
Cognitive heuristics, Electroencephalography, Event-related potentials, Emotions, Right hemisphere, Scalp, Cognition, Topographic maps
Journal
PLoS One
Volume 10, Issue 10, Pages e0139954
Publisher
Public Library of Science (PLoS)
Online
2015-10-07
DOI
10.1371/journal.pone.0139954
References
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