The joint effect of framing and anchoring on internet buyers’ decision-making

Published 2011 View Full Article

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Title
The joint effect of framing and anchoring on internet buyers’ decision-making
Authors
Keywords
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Journal
Electronic Commerce Research and Applications
Volume 10, Issue 3, Pages 358-368
Publisher
Elsevier BV
Online
2011-01-24
DOI
10.1016/j.elerap.2011.01.002

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