Informational and Normative Social Influence in Group-Buying: Evidence from Self-Reported and EEG Data

Title
Informational and Normative Social Influence in Group-Buying: Evidence from Self-Reported and EEG Data
Authors
Keywords
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Journal
JOURNAL OF MANAGEMENT INFORMATION SYSTEMS
Volume 30, Issue 4, Pages 151-178
Publisher
Informa UK Limited
Online
2014-05-07
DOI
10.2753/mis0742-1222300406

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