Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Title
Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 57, Issue 9, Pages 1623-1639
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2011-08-05
DOI
10.1287/mnsc.1110.1421

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