What Drives Social Commerce: The Role of Social Support and Relationship Quality

Title
What Drives Social Commerce: The Role of Social Support and Relationship Quality
Authors
Keywords
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Journal
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Volume 16, Issue 2, Pages 69-90
Publisher
Informa UK Limited
Online
2011-12-20
DOI
10.2753/jec1086-4415160204

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