Green, greener or brown: choosing the right color of the product

Published 2015 View Full Article

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Title
Green, greener or brown: choosing the right color of the product
Authors
Keywords
Environmental sustainability, Product positioning, Portfolio design, Market segmentation
Journal
ANNALS OF OPERATIONS RESEARCH
Volume 250, Issue 2, Pages 537-567
Publisher
Springer Nature
Online
2015-01-13
DOI
10.1007/s10479-014-1781-5
References
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