Green, greener or brown: choosing the right color of the product

标题
Green, greener or brown: choosing the right color of the product
作者
关键词
Environmental sustainability, Product positioning, Portfolio design, Market segmentation
出版物
ANNALS OF OPERATIONS RESEARCH
Volume 250, Issue 2, Pages 537-567
出版商
Springer Nature
发表日期
2015-01-13
DOI
10.1007/s10479-014-1781-5

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