Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis

Title
Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis
Authors
Keywords
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Journal
FOOD QUALITY AND PREFERENCE
Volume 21, Issue 8, Pages 930-937
Publisher
Elsevier BV
Online
2010-03-15
DOI
10.1016/j.foodqual.2010.03.006

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