Article
Agricultural Economics & Policy
Naphtal Habiyaremye, Nadhem Mtimet, Emily A. A. Ouma, Gideon A. A. Obare
Summary: A major concern in Rwanda is the safety and quality of milk, especially during informal delivery processes. This study examines consumers' willingness to pay for pasteurized milk and the effect of providing safety-related information. It finds that consumers are willing to pay more for safe and quality milk, suggesting potential market transformation. The study also recommends policies that promote private sector investments in milk zones and the provision of information to increase consumer knowledge.
Article
Food Science & Technology
Meike Rombach, David L. Dean, Vera Bitsch
Summary: This study focuses on consumer intentions to purchase and pay a premium for plant-based milk alternatives in the U.S. A survey found that factors such as food curiosity, food price inflation, animal welfare concerns, and the green and clean product image influenced these intentions.
Article
Business
Mirzobobo Yormirzoev, Tongzhe Li, Ramona Teuber
Summary: The study found that Russian consumers generally associate organic food with health benefits, with a slightly lower percentage linking organic production to environmental benefits. There is less clarity when it comes to animal welfare benefits, with only 46% of respondents agreeing that organic livestock production is associated with animal welfare benefits. European Union producers are trusted more than their Russian counterparts, and about 51% of respondents showed a willingness to pay for organic milk compared to conventional milk. Interestingly, there was no statistically significant difference in consumers' willingness to pay between all-natural and organic milk, suggesting that consumers do not differentiate between the two.
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
(2021)
Article
Agriculture, Dairy & Animal Science
Robert Charles Schell, Ece Bulut, Hannah Padda, Amelia Greiner Safi, Paolo Moroni, Renata Ivanek
Summary: Concerns about antibiotic resistance have led to calls for reducing antibiotic use in livestock, including dairy cattle, in the United States. While universal organic farming would be impractical, a proposed alternative is to label milk with responsible antibiotic use (RAU), which minimizes antibiotics more than conventional milk and has better animal welfare than organic milk. However, consumers are unwilling to pay a significant premium for RAU-labeled milk compared to unlabeled milk, indicating a potential contradiction between consumer preferences and actual purchasing behavior.
JOURNAL OF DAIRY SCIENCE
(2023)
Article
Green & Sustainable Science & Technology
Eija Pouta, Eero Liski, Annika Tienhaara, Kauko Koikkalainen, Antti Miettinen
Summary: Consumers show strong interest in buying food produced using ecosystem-based agricultural practices and are willing to pay a higher price for such products. Efficiency in resource utilization and the addition of product attributes have been found to be effective strategies in attracting consumers to ecosystem-based agricultural practices.
Article
Food Science & Technology
Antonella Cammarelle, Rosaria Viscecchia, Francesco Bimbo
Summary: The study found that consumers' intention to purchase sustainable packages is influenced by attitudes and perceived behavioral control. Most consumers prefer products packaged using plant-based biodegradable material, while showing a low willingness to pay for milk offered in biodegradable packaging.
Article
Business
Waqar Nadeem, Saifeddin Alimamy, Abdul Rehman Ashraf
Summary: The pandemic has severely affected the sharing economy, and this study examines the impact of ethical marketing on consumer responses, such as value co-creation, self-brand connection, and willingness to pay. The results show that ethical marketing influences these factors and that self-brand connection fully mediates the relationship between value co-creation and willingness to pay.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2023)
Article
Food Science & Technology
Kh Zulfikar Hossain, Jianhong Xue, Md Ghulam Rabbany
Summary: The study found that in Bangladesh, consumers are willing to pay a higher price premium for GLOBALG.A.P. certified broiler and Sonali chicken, with their willingness to pay influenced significantly by age, education, monthly family income, monthly chicken consumption, and meat safety risk perception, while taste only had a significant impact on broiler chicken.
Article
Psychology, Multidisciplinary
Weiping Yu, Xiaoyun Han, Fasheng Cui
Summary: This study examines the role of comparative advertising in organic food communication and finds that matching comparative advertising with health appeals can increase consumers' willingness to pay a premium. There is no significant difference between comparative advertising and non-comparative advertising when it comes to environmental appeals. Additionally, information persuasiveness mediates the interaction between comparative advertising and benefit appeals on consumers' willingness to pay a premium. Comparative advertising increases willingness to pay a premium among consumers with high organic skepticism, but the interaction between comparative advertising and health appeals is only effective for consumers with low skepticism.
FRONTIERS IN PSYCHOLOGY
(2022)
Article
Economics
Teresa Cristina Garcia, Alvaro Durand-Morat, Wei Yang, Michael Popp, William Schreckhise
Summary: Although Brazil mainly produces first-generation ethanol, a study found that Brazilian consumers are willing to pay an average 8.5% premium for gasoline blended with second-generation ethanol (E2G), and consumers who are more informed about biofuels and have higher income are more likely to pay a premium for E2G. Informing consumers about E2G could enhance the likelihood of adoption.
Article
Fisheries
Roslina Kamaruddin, Rozana Samah, Jan-Jan Soon, Rusmani Musa, Nur Asikin Nur Amin
Summary: The practice of GAqP is not widespread among Malaysian aquaculture farmers due to perceived complexity, lack of premium prices, and lower profitability compared to non-GAqP producers. This study aimed to assess consumers' preference and willingness-to-pay for GAqP-compliant produce. Findings revealed strong preference for certain types of farmed fish and a willingness to pay a premium price for GAqP-compliant products, especially among the elderly, educated, higher income individuals, those with aquaculture knowledge, and sustainability-conscious consumers.
Article
Ecology
Matthew Gorton, Ching-Hua Yeh, Elena Chatzopoulou, John White, Barbara Tocco, Carmen Hubbard, Fiona Hallam
Summary: Consumers increasingly consider the ethical dimensions of food production, specifically animal welfare, as important. However, how these concerns impact their food choices is still unclear. To investigate this, a Discrete Choice Experiment was conducted to assess consumers' willingness to pay for chicken meat. The study examined the effects of food labels, cause-related marketing campaigns, and price on consumers' willingness to pay. The findings revealed a significant price premium associated with the animal welfare label, although it was not as pronounced as one of the cause-related marketing campaigns. The study also identified two distinct market segments, price sensitive and concerned consumers, with different socio-economic and behavioral characteristics. Among price sensitive consumers, the willingness to pay extra for an animal welfare label was negligible. Additionally, qualitative interviews highlighted consumers' difficulties in comparing the varying standards of quality assurance schemes.
ECOLOGICAL ECONOMICS
(2023)
Review
Business
Sajith Narayanan, Guru Ashish Singh
Summary: In the era of increasing consumer demand for corporate social responsibility (CSR), understanding the relationship between CSR and consumers' willingness to pay (WTP) is crucial. This systematic literature review reveals a positive effect of CSR on WTP, with several mediators including brand trust, loyalty, love, satisfaction, attitude, intention, and equity. Moderators such as demographics, cause-based aspects, company characteristics, personal aspects, and product types also influence this relationship. This study fills an important gap in the existing literature and provides insights for marketers and scholars.
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
(2023)
Article
Multidisciplinary Sciences
Wen Qin, Erpeng Wang, Zhengyu Ni
Summary: Research shows that most of the respondents in China are willing to get vaccinated against COVID-19 and are willing to pay a certain amount. However, the willingness of the elderly to get vaccinated is lower and they are not willing to pay as much. Subsidies and health communication are needed to promote vaccination.
Article
Food Science & Technology
Jiehong Zhou, Yun Shen, Yuqing Zheng
Summary: The existing research mainly focuses on consumers' subjective evaluation of agricultural products, ignoring the possibility of cognitive bias in quality assessment. This study quantifies consumers' cognitive bias towards chilled pork quality and finds that consumers tend to underestimate the quality of chilled pork, especially for higher quality pork. Furthermore, consumers' willingness to pay and purchase probability for chilled pork are positively related to their cognitive bias in quality assessment. These findings suggest a potential market inefficiency that could be improved through quality signals such as certification.
Article
Nutrition & Dietetics
Wisdom Dogbe, Melania Salazar-Ordonez, Jose M. Gil
Summary: Obesity is increasing exponentially in developed economies despite numerous policy interventions. A holistic review is needed for targeted intervention as the causes are multifactorial. The study found non-linear relationships between socioeconomic, intrapersonal factors and body weight.
FRONTIERS IN NUTRITION
(2021)
Article
Multidisciplinary Sciences
Rachel S. E. Peden, Simon P. Turner, Irene Camerlink, Faical Akaichi
Summary: This study used Stochastic Partial Budgeting (SPB) to determine the economic viability of animal welfare improvements, focusing on aggression between pigs. The results indicate that improving animal welfare generally comes at a cost to producers, but certain interventions can have neutral or positive effects on profitability.
Article
Agriculture, Multidisciplinary
Evelyn Rivera-Toapanta, Zein Kallas, Meta Candek-Potokar, Joel Gonzalez, Marta Gil, Elsa Varela, Justine Faure, Marija Cerjak, Tomazin Urska, Chiara Aquilani, Benedicte Lebret, Danijel Karolyi, Carolina Pugliese, Jose Maria Gil
Summary: The study aims to assess the feasibility of marketing strategies to promote the sustainable development of local swine breeds. The results indicate that product strategy is a common priority for stakeholders, and diversifying production and emphasizing quality labeling can contribute to the sustainability of these supply chains.
RENEWABLE AGRICULTURE AND FOOD SYSTEMS
(2022)
Article
Agricultural Economics & Policy
Faical Akaichi, Klaus Glenk, Cesar Revoredo-Giha
Summary: This study examines the demand for animal-friendly pork and how it is affected by different labels. Three consumer segments were identified, with pro-welfare consumers placing high value on the animal-friendly label, while welfare-reluctant consumers held negative views towards it.
Article
Ecology
Valentin Bellassen, Marion Drut, Mohamed Hilal, Antonio Bodini, Michele Donati, Matthieu Duboys de Labarre, Jelena Filipovic, Lisa Gauvrit, Jose M. Gil, Viet Hoang, Agata Malak-Rawlikowska, Konstadinos Mattas, Sylvette Monier-Dilhan, Paul Muller, Orachos Napasintuwong, Jack Peerlings, Thomas Pomeon, Marina Tomic Maksan, Aron Torok, Mario Veneziani, Gunnar Vitterso, Filippo Arfini
Summary: Through comparing certified food and non-certified food in terms of economic, social, and environmental performance, it was found that certified food outperforms non-certified food in most indicators, especially in economic and social aspects. However, their performance is similar in major environmental indicators. Despite the higher cost of certified food, the extra performance per euro is similar to traditional policy interventions for improving diet sustainability.
ECOLOGICAL ECONOMICS
(2022)
Article
Engineering, Environmental
Berta Vidal-Mones, Raquel Diaz-Ruiz, Jose M. Gil
Summary: This study evaluates the impact of nudging strategies on food waste prevention in school canteens and proposes a methodological framework to design and evaluate these strategies.
Article
Nutrition & Dietetics
Cesar Revoredo-Giha, Paul McNamee, Patricia Norwood, Faical Akaichi, Wisdom Dogbe
Summary: The paper provides an ex-ante evaluation of banning price promotions for discretionary foods in Scotland. The results suggest that such restrictions have the potential to reduce the intake of calories, sugar, saturated fats, and sodium, thus improving the overall nutritional quality of foods consumed.
FRONTIERS IN NUTRITION
(2022)
Article
Social Sciences, Interdisciplinary
James Turner, Bouali Guesmi, Jose M. Gil, Kevin Heanue, Miguel Sierra, Helen Percy, Isabel Bortagaray, Nour Chams, Cath Milne
Summary: This paper explores the evaluation methods and capacity building of four public-funded agricultural research organisations in response to the impact agenda. The study highlights the need for improving evaluative capacity building, with an emphasis on summative evaluation. The organizations have yet to fully integrate evaluation processes and capabilities for learning, but there is an opportunity to develop organization and program-level evaluation processes to inform the pathways to impact from science. The paper also suggests strengthening networks of evaluation practitioners and academics to bridge the gap between theory and practice in monitoring and evaluation.
EVALUATION AND PROGRAM PLANNING
(2022)
Article
Agricultural Economics & Policy
Cesar Salazar, Andres Acuna-Duarte, Jose Maria Gil
Summary: This article analyzes the impact of drought on price differences in local food markets, focusing on product quality and marketing channels. The study finds that drought shocks reduce market price differentials during harvesting and commercialization periods, indicating the existence of market integration. High-quality products, less perishable products, and those from traditional markets respond more intensively to droughts and take more time to be transmitted. The direct link between droughts and crop quality, as well as the larger buffer stock capacity of supermarkets, may explain these findings. The article also discusses product differentiation and retail price rigidity arguments.
AGRICULTURAL ECONOMICS
(2023)
Article
Information Science & Library Science
Nour Chams, Bouali Guesmi, Jose Maria Gil
Summary: A multi-criteria decision-making system based on stakeholder evaluation is used to explore the connection between research impact and sustainability performance in Spain's agro-food sector. This study goes beyond the scientific assessment of research by examining its societal contribution. The ELECTRE III methodology is applied to analyze the research programs, involving stakeholders' knowledge in the assessment of research impact and sustainability performance. The findings reveal the ranking matrices of research impact and its implicit contribution to Sustainable Development Goals. The study provides valuable insights for policymakers and practitioners in promoting the transition to a sustainable agro-food sector.
RESEARCH EVALUATION
(2023)
Article
Environmental Studies
Bouali Guesmi, Ahmed Yangui, Ibtissem Taghouti, Jose Maria Gil
Summary: Cereal, oilseed, and protein (COP) production is important for sustainable development goals (SDGs) in Tunisia. Crop diversity can lead to inefficient resource use, and the COP sector has low productivity levels due to weather conditions. This study used data envelopment analysis (DEA) to assess the relationship between land use patterns and farm efficiency. Specialized COP farms showed higher technical efficiency levels than mixed cropping systems, indicating room for reducing inefficiency.
Article
Agricultural Economics & Policy
Juan Cabas Monje, Bouali Guesmi, Amer Ait Sidhoum, Jose Maria Gil
Summary: This study aimed to determine the technical efficiency performance of pig farms in Spain and examine the key factors affecting the production system. The results showed significant differences in production frontier parameters across different quantiles, supporting the use of quantile regression approach. The optimal quantile for the stochastic frontier indicated an average TE level of 75%. Additionally, the empirical findings suggested that pig farmers in Spain prioritize the adoption of high technology to improve their economic and technical performance and competitiveness in the European pig market.
AUSTRALIAN JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS
(2023)
Article
Agriculture, Dairy & Animal Science
Babatope E. Akinyemi, Faical Akaichi, Janice M. Siegford, Simon P. Turner
Summary: This study analyzes the perceptions of precision livestock farming (PLF) technology held by stakeholders in the US swine industry using the Q-methodology approach. By following up with stakeholders interviewed 6 months earlier, the study found three distinct viewpoints: PLF improves farm management, animal welfare, and labor conditions; PLF does not solve industry problems; PLF has limitations and could lead to data ownership conflicts. Stakeholders with in-depth knowledge of PLF were optimistic about its potential, while those with basic understanding were skeptical. However, all stakeholders agreed on the importance of training and adoption of PLF. The study's results hold promise for informed decision-making about PLF implementation in the US swine industry.
Article
Agriculture, Dairy & Animal Science
Babatope E. Akinyemi, Belinda Vigors, Simon P. Turner, Faical Akaichi, Madonna Benjamin, Anna K. Johnson, Monique D. Pairis-Garcia, Dale W. Rozeboom, Juan P. Steibel, David P. Thompson, Cassey Zangaro, Janice M. Siegford
Summary: Precision livestock farming (PLF) technology development has been rapid, but adoption on farms has been slow. Understanding stakeholders' views, applications, limitations, and concerns regarding PLF technology is crucial for understanding adoption factors. Through online interviews, 12 influential stakeholders' views and experiences were investigated. Two distinct stakeholder groups were identified, the PLF enthusiasts and the PLF cautious. The majority of participants were familiar with and experienced in using PLF technologies in the swine industry. PLF technology was perceived to improve decision-making, care for animals, labor efficiency, and resource-use efficiency. Poor internet connectivity and the need to prioritize daily farm tasks were identified as key obstacles to implementation. Stakeholders' concerns included data privacy and the impact of PLF technology on human-animal relationships and farmers' duty of care. Stakeholders prioritized camera systems for monitoring pig health and welfare and ensuring individual pig identification in future PLF development.
FRONTIERS IN ANIMAL SCIENCE
(2023)
Article
Agricultural Economics & Policy
Cesar Revoredo-Giha, Luiza Toma, Faical Akaichi, Ian Dawson
Summary: This study investigates the consumption and nutritional implications of underutilized crops in current diets. Using millet as a case study in Uganda, the results show that although millet can improve the intake of macronutrients and some micronutrients, a significant price reduction is needed to achieve a substantial increase in its quantity in the diet given current preferences and demand inelasticity.
AGRICULTURAL AND FOOD ECONOMICS
(2022)
