How to best promote my product? Comparing the effectiveness of sensory, functional and symbolic advertising content in food marketing

Effects of front-of-pack social norm messages on food choice and liking

(2017) Elizabeth H. Zandstra et al.   FOOD QUALITY AND PREFERENCE

Judging a product by its cover: Packaging sustainability and perceptions of quality in food products

(2016) Lise Magnier et al.   FOOD QUALITY AND PREFERENCE

Food advertising as a mirror of intercultural differences: the case of the UK and Greece

(2015) Andriani Theocharous   British Food Journal

Sensory expectations based on product-extrinsic food cues: An interdisciplinary review of the empirical evidence and theoretical accounts

(2015) Betina Piqueras-Fiszman et al.   FOOD QUALITY AND PREFERENCE

Employing consumer research for creating new and engaging food experiences in a changing world

(2015) Hendrik NJ Schifferstein   Current Opinion in Food Science

Influence of package design on the dynamics of multisensory and emotional food experience

(2012) Hendrik N.J. Schifferstein et al.   FOOD QUALITY AND PREFERENCE

Liking Food Less: The Impact of Social Influence on Food Liking Evaluations in Female Students

(2012) Eric Robinson et al.   PLoS One

Is it the plate or is it the food? Assessing the influence of the color (black or white) and shape of the plate on the perception of the food placed on it

(2011) Betina Piqueras-Fiszman et al.   FOOD QUALITY AND PREFERENCE

Product Design and Marketing: Reflections After Fifteen Years

(2011) Peter H. Bloch   JOURNAL OF PRODUCT INNOVATION MANAGEMENT

Design Is Everything?

(2011) Karl T. Ulrich   JOURNAL OF PRODUCT INNOVATION MANAGEMENT

The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness

(2010) Simone Mueller et al.   FOOD QUALITY AND PREFERENCE

Does advertising matter? An application to the Greek wine industry

(2009) A. Vlachvei et al.   British Food Journal

Functional food. Product development, marketing and consumer acceptance—A review

(2008) István Siró et al.   APPETITE