Linking packaging to marketing: how packaging is influencing the marketing strategy

Published 2013 View Full Article

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Title
Linking packaging to marketing: how packaging is influencing the marketing strategy
Authors
Keywords
-
Journal
British Food Journal
Volume 115, Issue 11, Pages 1547-1563
Publisher
Emerald
Online
2013-10-29
DOI
10.1108/bfj-12-2011-0297
References
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