Linking packaging to marketing: how packaging is influencing the marketing strategy

出版年份 2013 全文链接

标题

Linking packaging to marketing: how packaging is influencing the marketing strategy

作者

关键词

-

出版物

British Food Journal

Volume 115, Issue 11, Pages 1547-1563

出版商

Emerald

发表日期

2013-10-29

DOI

10.1108/bfj-12-2011-0297

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